Master the Essentials of Internet Marketing - In Ottawa | Oct 1st 2025

Duration: 8 Hours

Language: English

Date & Time: Wednesday, 1st October, 9:00 AM to 5:00 PM

Delivery Mode: Classroom Sessions Available

Certification: Walk away with a proudly earned Certificate of Completion

Credits Earned: 8 professional development credits

We provide energizing snacks, refreshing beverages, and a delicious lunch to keep you fueled throughout the day

Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience. Internet Marketing Fundamentals will provide you with a great set of skills to market your business online. Content is the king of Internet marketing, and you need to know how to utilize your great content. If you want your business to grow then you need to understand Internet Marketing Fundamentals.

After completing this course, Individuals will be able to demonstrate their understanding of:

• SWOT Analysis in Marketing
• Marketing Research
• Real Time Marketing
• Brand Management
• Social Media (I)
• SEO Basics
• Social Media (II)
• Website Characteristics
• Capturing Leads
• Campaign Characteristics

Ideal for individuals seeking to build foundational skills in Internet marketing - no prior experience or prerequisites required.

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This Internet Marketing Fundamentals workshop isn't about boring theory.It's a hands-on day packed with real strategies, practical tools, and impactful results. Whether you're looking to grow your business online, attract more leads, or strengthen your digital presence — this course sets the foundation for smart, effective marketing.

Info: ● Strength

● Weaknesses

● Opportunities

● Threats

● Case Study

Info: ● Consume All Media

● Finding the Right Price

● Product Development and Improvement

● Identify Your Target Audience

● Case Study

Info: ● Dynamic Content

● Engagement Builds Followers

● Constant Readiness and Monitoring

● The Time the Place and the Media

● Case Study

Info: ● Every Interaction Counts

● Consistent Through all Media

● Unique Qualities

● Needs to be Actively Managed

● Case Study

Info: ● You are Building a Community

● A Personal Touch

● Brand Champions

● Make it Easy to Share

● Case Study

Info: ● Relevant and Original Content

● Keywords

● Value Proposition

● Linking

● Case Study

Info: ● Content is King

● Blog and Interact

● Webinars

● Constant Monitoring

● Case Study

Info: ● SEO Optimization

● Landing Page

● Analytics

● Mobile and Tablet Friendly

● Case Study

Info: ● Lead Management and Generation

● Give Something Away

● Quality vs. Quantity

● Capture Repeat Customers

● Case Study

Info: ● Tailored for Your Audience

● Use Powerful Words

● The 4 W’s of a Campaign

● Monitor and Tweak

● Case Study

Info: ● Words from the Wise

● Review of Parking Lot

● Lessons Learned

● Completion of Action Plans and Evaluations

Also check out other Workshops in Ottawa, Virtual events in Ottawa.